#16 GIPS Advertisement

'GIPS ADVERTISEMENT: An advertisement by a GIPS-compliant Firm or Asset Owner that adheres to the Requirements of the GIPS Advertising Guidelines.' Click to Tweet

Full Definition

This term is defined in the GIPS 2020 Exposure Draft as An advertisement by a GIPS-compliant FIRM or ASSET OWNER that adheres to the REQUIREMENTS of the GIPS Advertising Guidelines.

Key Points about This Term

  1. This term is new in the Global Investment Performance Standards (GIPS) vocabulary.
  2. It comes alongside the expansion of the scope of the GIPS Advertising Guidelines to a more comprehensive set of  Standards covering Pooled Funds, as well as Asset Owners too.
  3. Fun Fact – It appears thirty-one (31) times in the Exposure Draft, excluding its appearance in the definitions and executive summary sections.
  4. Possible Evolution under new Standards – Here to stay as part of the new Standards.