'GIPS ADVERTISEMENT: An advertisement by a GIPS-compliant Firm or Asset Owner that adheres to the Requirements of the GIPS Advertising Guidelines.'
This term is defined in the GIPS 2020 Exposure Draft as “An advertisement by a GIPS-compliant FIRM or ASSET OWNER that adheres to the REQUIREMENTS of the GIPS Advertising Guidelines. ”
Key Points about This Term
- This term is new in the Global Investment Performance Standards (GIPS) vocabulary.
- It comes alongside the expansion of the scope of the GIPS Advertising Guidelines to a more comprehensive set of Standards covering Pooled Funds, as well as Asset Owners too.
- Fun Fact – It appears thirty-one (31) times in the Exposure Draft, excluding its appearance in the definitions and executive summary sections.
- Possible Evolution under new Standards – Here to stay as part of the new Standards.